Work vs Luck

Art Basel Hong Kong 2026

Version 01

Dice Collection + City-Wide Activation

Six die faces distributed across Hong Kong via Starbucks. Collect all six to earn a roll at the booth. Full activation plan: opening night, booth UX, roastery, online, in-store, video, and post-event documentation.

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Version 02

Provocative Sleeves + Secret Menu Unlock

Bilingual questions on coffee sleeves (English/Chinese). Six collectible designs with network diagram artwork. Secret drink order unlocks free fair tickets. Sleeves as parallel narrative — no direct branding.

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Version 03

Collect the Dots + People on the Floor

People in Starbucks colors (no logos) stationed across the fair hand out dot coasters. Collect all six, earn a roll, take home a custom set in a green case. Green dots on the booth floor. Secret drink unlock for fair tickets.

View Version 3